icoethereum: Opiria.io

We would imagine that advertisers have the opportunity to drive ads only to those who can be interested (target audience), for example, men do not need advertising intended for women. Advertizing will be an address, no need to spend time and money to contact with other audiences. It is possible to accurately determine the target audience. And it is possible to make it have personal data of consumers.

The more people interact with the digital platform, they have a larger footprint of information. This trace is intended as a user's personal data. Advertisers, marketing experts, and consumers of other personal information about potential clients also use the data remaining on this or that website. But because user data is also never checked by anyone, there is no guarantee that they are honest.

Users, not persons interested in leaving personal data, may determine any information on themselves to receive the services necessary for it. The services and information provided by the users are free.

And if paying users for their data ?! It is possible to find the target audience more appropriate. After using this thought, Opiria companies using internal tokens from PDATA develop ecosystems for safe trading in personal data, fully protecting the confidentiality of these users and giving consumers full control over the use of their personal data.

Now in the market of sellers and consumers there is such a situation when:

companies need appropriate personal data from consumers to develop successful and better marketing campaigns to build marketing activities;

users do not provide any data or provide false data to protect data confidentiality;

the reason consumers worry about data confidentiality is what data brokers secretly collect, analyze, and package confidential personal data and sell it as goods;

the lack of proper personal data from consumers promotes that most of the products brought to the market do not work which, in turn, leads to an annual failing investment

Decentralized Opiria platforms, thanks to PDATA and blockchain technologies, create a fully transparent and secure open marketplace that enables and provides the following:

platform users can control who their personal data is;

platform users can sell personal data in such volumes where they themselves consider it acceptable. Rather than more users providing personal data on the platform, especially valuable ones are profiles;

to provide users of this platform receive the appropriate compensation;

data arrives directly from user to company without intermediaries;companies, on the basis of data obtained from consumers, can build more appropriate marketing campaigns

PDATA creates a central market where companies can purchase personal data directly from consumers without intermediaries, thus a PDATA token assigns value to personal data and creates a currency that accurately states this value. PDATA radically altered the way the process of collecting and selling personalized data centers operates today.

Opiria is not a kind of start-up, which just wants to raise funds, and this has become a functioning product that is used all over the world. The Opiria campaign has established itself as a brand, a service used by more than 500 campaigns, I will list some famous brands: Audi, BMW, Mersedes-Benz, Volkswagen, General Motors, Nissan, Intel, Procter & Gamble, Freightliner and many others . Currently campaigns are helping such campaigns around the world to understand consumer needs. The main difference between Opiria and its competitors is that they not only sell ideas, but have real products with real, expensive customers. This campaign brings together a business model that actually works with blockbusters, thus forming a single platform for Opiria & Pdata Token. Opiria & Platform Token Pdata creates a global decentralized market for the purchase and sale of secure and transparent personal data. Opira considers personal data "gold of the 21st century", because all companies around the world need consumer personal data to understand the needs of their customers, thus providing better products and services.